"This isn’t just a new look — it finally feels like us."
Mission Brief
Collaboration Unlocked!
Inconsistent branding can quietly stall a growing mission. This nonprofit had heart, impact, and momentum, but their brand didn’t reflect their power. They needed a clear voice, visual alignment, and a brand that spoke with confidence.
Over a 90-day engagement, we transformed their identity with brand strategy, visual systems, and messaging clarity, building trust and attracting support.
Client Challenges
- Inconsistent branding across print and digital materials
- Outdated visual identity and unclear messaging
- Lack of brand guidelines for staff and partners
- Difficulty standing out to funders and stakeholders
- Low engagement across marketing channels
- Disconnected storytelling across campaigns and platforms
My Approach
We began with a full brand audit and stakeholder interviews to uncover values, goals, and pain points. I developed a brand strategy that defined their core messaging, audience tone, and visual direction. The collaborative process ensured buy-in from leadership to frontline staff.
The new identity included a flexible logo suite, modern color palette, refined typography, and cohesive brand voice guidelines. I designed custom templates for reports, presentations, and social graphics. Staff were trained on brand usage to ensure consistency across channels.
Launched a bold new brand identity!
Tools I Used
Mission Impact
“Now we have a brand we’re proud to share — and people are noticing.” – Eric
WHAT’S NEXT
The refreshed brand has become the foundation for new campaigns, community events, and grant proposals — empowering the nonprofit to lead with clarity and consistency.
Ready to unlock your brand’s potential? Let’s design a strategy that connects.