"It finally feels like our emails are working for us — not against us."
Mission Brief
Collaboration Unlocked!
Every audience deserves to feel seen, and every message deserves a moment. But when email is messy and inconsistent, potential slips through the cracks. This small business was ready to take back control of their communication — and reignite their list.
Over a multi-week engagement, I overhauled their strategy, implemented automation, and transformed their inbox into a powerful tool for engagement and retention.
Client Challenges
- Inconsistent email campaigns with no clear strategy
- Low engagement rates and limited list segmentation
- Manual email scheduling and follow-up processes
- Lack of automation for onboarding, events, or promotions
- Difficulty tracking audience behavior and campaign performance
My Approach
Starting with an audit, I uncovered where engagement was falling off and where automations could reduce workload. I built a targeted email strategy, segmenting audiences by interest and behavior. I set up automated flows in Mailchimp, onboarding sequences, event alerts, and re-engagement campaigns while ensuring visual consistency with branded templates.
The game-changer came when automated flows took over — no more scrambling before every send. With clear messaging and smart segmentation, the client finally saw emails driving real connection and conversions.
Tools I Used
Mission Impact
“We finally feel like a connected team. Everything’s right where we need it — and secure.” – Ashley
WHAT’S NEXT
With their email engine now fully optimized, the business is exploring SMS integration, landing pages, and content personalization to further boost engagement.
Want your inbox to work harder — and smarter? Let’s automate your elevation.